The concept of modernisation belongs to the most important concepts of social sciences. The phases of the modernisation process comprise: evolutionary modernisation (dominating in the 20th century, based on the hegemony of the advancement concept), technocratic modernisation based on a comprehensive opportunity to implement innovative techniques and technologies in economy and society, and a reflective modernisation. It is still the technocratic modernisation that dominates in Poland which is proved by poor successes in putting the concept of sustainable development into practice. The followers of the technocratic modernisation develop actions described as „greenwaching”. They commonly use social manipulation and ordinary disinformation, especially in the advertising actions.
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