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The impact of ongoing technological changes on key aspects of theatre management – the director's perspective

Karcz-Ryndak Julia

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 197

233--256

Purpose: The purpose of the survey is to determine how theatre directors’ perceive the impact of ongoing technological change on key aspects of theatre management. Design/methodology/approach: The study adopted a qualitative perspective. Empirical data was obtained through interviews with theatre directors. The interviews were in-depth, partly standardised and unstructured. The research sample included theatre directors from different countries. Findings: The research identified aspects of theatre management that are particularly susceptible to the dynamic development of next-generation technology. The theatre managers most frequently perceive the impact of technology in relation to: the meaning and function of the theatre; funding of theatre operations; stakeholder relations; maintaining audience relations; aspects of the production of theatre productions; and staffing policy and the functioning of theatre companies. Strongly negative perceptions of the impact of technology are held by theatre directors on, among other things, the functions and relevance of the theatre, the impact of cultural policy, and the autonomy of arts. In contrast, positive perceptions of the impact of technology mainly related to aspects of the production of theatre performances. Research limitations/implications: The research is primarily limited to theatre directors' perspectives and the purposive nature of the sample cautions against broad claims about the entire population. Moreover, private and not-for-profit theatres are underrepresented. However, these findings could serve as a foundation for quantitative research aiming to generalize and explore new technology implementation processes in theatres. Further research into the implementation of artificial intelligence, perceived as a threat to the arts and theatre companies, seems crucial. Practical implications: The results of the research can be taken into account by theatre directors as they implement next-generation technologies. Originality/value: To the best of the author's knowledge, this article presents the first research on theatre managers' perceptions of ongoing technological changes in key management areas grounded in literature. The study's international scope enhances its value. The findings could benefit theatre directors, cultural organizers, researchers in theatre and cultural management, third-sector organizations in the theatre industry, and developers of new cultural technologies.