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Sustainable transportation perspective: how our preferences for zero-emission vehicles change through time?

Obrecht Matevž, Yangınlar Gözde, Klimecka Tatar Dorota, Knez Matjaz

Production Engineering Archives

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2024

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Vol. 30, Iss. 2

214--224

EN

The Slovenian automobile market has gained great momentum in the past decade. However, the de-mand contractions in the supply chain created a huge crisis in the automobile industry in Slovenia. The automotive industry's new competitive dynamics focus on green logistics, sustainability, and purchase decisions. The study aims to comparatively analyze the factors affecting consumers' automobile pur-chasing decisions from a sustainable transportation perspective. In the survey, we included 1502 par-ticipants to identify the most important parameters of consumer behaviour related to purchasing alter-native fuel vehicles. In the regression analysis results in the first analysis, non-financial factors sub-dimensions such as the body shape and fuel type, vehicle size, and style/appearance/colour had a pos-itive effect on purchasing decisions of zero-emission cars. The second analysis was performed 5 years after the first analysis. Moreover, the findings provide insights that non-financial factors sub-dimen-sions such as entertainment system, vehicle size, and vehicle capacity and financial factors sub-dimen-sions between the insurance group for the vehicle, finance deals, value for money, annual road tax had a positive effect on purchasing decisions of zero-emission vehicles in the second analysis. Results show that the most relevant factor for purchasing zero-emission vehicles is total vehicle price and that the segment of potential alternative fuel vehicle consumers is much higher than it has been anticipated. This study provides an overview of the current understanding of individuals' vehicle purchasing deci-sions.

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Environmental protection in contemporary marketing - theoretical background and market practice on the example of packaging - part 2

Karwowska Joanna

Packaging Review

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2024

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No. 1

26--34

EN

This paper presents theoretical and practical aspects of packaging compliant with the environmental protection principles in marketing communication. There were indicated models valid from the perspective of technical knowledge, such as recyclability, biobased materials, biodegradability, compostability and upcycling. Focus was placed on the attitudes, level of knowledge and awareness of the buyer, which translate into the effectiveness of various ways of communicating about a product or brand.

PL

Analiza prezentuje teoretyczne i praktyczne aspekty stosowania opakowania zgodnego z zasadami ochrony środowiska w komunikacji marketingowej przedsiębiorstwa. Wskazano uprawnione z perspektywy wiedzy technicznej modele takie jak przydatność do recyklingu, biopochodność, biodegradowalność, kompostowalność czy upcycling. Szczególnie skupiono się na postawach, poziomie wiedzy i świadomości nabywcy przekładających się na efektywność rozmaitych sposobów komunikacji dotyczącej produktu czy marki.

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Environmental protection in contemporary marketing - theoretical background and market practice on the example of packaging - Part 1

Karwowska Joanna

Packaging Review

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2023

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No. 4

16--20

EN

This paper presents theoretical and practical aspects of packaging compliant with the environmental protection principles in marketing communication. There were indicated models valid from the perspective of technical knowledge, such as recyclability, biobased materials, biodegradability, compostability and upcycling. Focus was placed on the attitudes, level of knowledge and awareness of the buyer, which translate into the effectiveness of various ways of communicating about a product or brand.

PL

Analiza prezentuje teoretyczne i praktyczne aspekty stosowania opakowania zgodnego z zasadami ochrony środowiska w komunikacji marketingowej przedsiębiorstwa. Wskazano uprawnione z perspektywy wiedzy technicznej modele takie jak przydatność do recyklingu, biopochodność, biodegradowalność, kompostowalność czy upcycling. Szczególnie skupiono się na postawach, poziomie wiedzy i świadomości nabywcy przekładających się na efektywność rozmaitych sposobów komunikacji dotyczącej produktu czy marki.

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The impact of Covid-19 pandemic on consumer purchasing decisions

Gąsiorowska-Mącznik Edyta

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 162

167--180

EN

The main objective of the survey is to identify changes in consumer behavior and the determinants that influenced purchasing decisions during the Covid-19 pandemic. Design/methodology/approach: An interview questionnaire was used in the survey. The survey was conducted through a random selection of a sample. The electronic survey was conducted in April 2021. The questionnaire was completed by 220 people. The media were the tools to reach the respondents social networking and the survey itself was made available on the facebook.com portal, on thematic groups associating consumers of various products. The research was of a pilot nature. This limited the sample size and scope of the research. Findings: The analysis of the survey results shows that the COVID-19 pandemic affected the purchasing behavior of 76% of women and 62% of men. Surveys have shown how shopping habits have changed during the coronavirus pandemic. The respondents said they started purchasing more products online and that the frequency of shopping decreased, but they purchased more products at one go. The respondents bought only essential products and spent a larger portion of their money on protective measures than before. For 24% of women and 38% of men the pandemic had no impact on their consumer behavior. Originality/value: The analysis of the literature leads to the conclusion that there is not much research on consumer behavior during the COVID-19 pandemic. The paper is addressed to representatives of the scientific world dealing with the topic of consumer behavior and all those interested in this issue.

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A strong brand as a determinant of purchase the case of sectors, where advertising in mass media is banned – on the example of the Polish spirits sector

Liczmańska K., Wiśniewska A. M.

Managerial Economics

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2013

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nr 13

83--98

EN

The purpose of the paper is the assessment of the significance of a strong brand in the process of competing for clients as well as in the clients’ decision making processes in a situation where advertising in mass media is almost completely banned. The paper presents results of two complementary studies. The first study was carried out by means of personal interviews on a trial group of 1501 individual respondents in 2007 in Poland. The second study was carried out using personal or Internet questionnaires on a trial group of 16 companies producing or importing spirits. The collected material showed that clients pointed to a strong brand as the key factor influencing their choice of top market alcohols. All representatives of producers see the need for building strong brands and declare having such brands in their offer. Building strong product brands is possible even in sectors in which mass media advertising is prohibited or for some reason cannot be used. The conceptual model proposed by the authors suggests what should be taken into account when creating a strong brand in sectors where adverting may not be used for this purpose.

PL

Zadaniem artykułu była ocena znaczenia silnej marki w procesach konkurowania o klienta, a także w procesach decyzyjnych konsumentów w sytuacji, gdy reklama jest prawnie zabroniona. Ostatecznie autorki proponują model budowania silnej marki w zbiorze determinant zakupowych w sytuacji zakazu stosowania reklamy. W artykule przedstawiono wyniki dwóch uzupełniających się badań. Pierwsze zostało zrealizowane metodą wywiadu osobistego na próbie 1500 respondentów indywidualnych w Polsce w roku 2007, natomiast drugie przeprowadzono metodą ankiety bezpośredniej lub internetowej na próbie 16 przedsiębiorstw produkujących bądź importujących alkohole wysokoprocentowe. Zebrany materiał pozwolił stwierdzić, iż konsumenci jako główny czynnik wyboru w przypadku alkoholi z wyższych półek cenowych wskazują silną markę, a wszyscy przedstawiciele producentów zauważają potrzebę budowania silnych marek oraz deklarują, że mają takie w swojej ofercie. W artykule dowiedziono, że w sektorach, w których obowiązuje zakaz reklamy masowej, lub z jakichś powodów reklama taka nie może być stosowana, budowanie silnych marek produktowych jest możliwe. Proponowany przez autorki model sugeruje, na co zwrócić uwagę przy tworzeniu silnej marki w sektorach, w których nie można w tym celu wykorzystać reklamy.