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1 Rybak Anna

1 2019

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Website quality assessment vs. consumer behaviours

Rybak Anna

Organizacja i Zarządzanie : kwartalnik naukowy

2019

nr 1

49--59

Subject matter literature shows that the Internet is becoming a more and more frequent place to purchase goods and services. E-customers choose to select the website of the store which arouses their confidence. The purpose of this article is to present the factors that determine the selection of the e-store for individual customers. The study used the three-point Likert scale. Conclusions concerning assessment of the quality of the website as a place to shop for young customers were drawn on its basis. The author's contribution involved identification of the factors determining the decision regarding product or service online purchase, which will facilitate better alignment of e-stores and customer needs.