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The assessment of previous relationships with offerors vs their perception as initiators of the prosumer activity of final purchasers

Baruk Agnieszka Izabela

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2019

z. 136

37--45

The article aims to determine the significance of purchasers' assessments of previous relationships with offerors towards the way offerors are perceived as initiators of prosumer activity. It is of a theoretical and empirical nature. For the theoretical aspect, the world's literature on the subject was cognitively and critically analysed. The results of the analysis identified a cognitive and research gap regarding the assessment of previous relationships with offerors in terms of its effect on the perception of offerors as initiators of the prosumer activity of final purchasers. In order to reduce the gap, empirical research was conducted through a questionnaire to gather primary data. This data was subjected to statistical analysis, and the results of this indicated a statistically significant dependence between the perception of offerors as initiators of prosumer activity and the way previous relationships are perceived for producers and traders. The perception of offerors as initiators of prosumer activity statistically significantly differentiated the assessment of previous relationships with producers and traders. Both research hypotheses were found to be valid.