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EN
Aim: The article aims to answer the following questions regarding the challenges of the modern world, support for inter-organizational relationships, and the use of initiatives in the field of science and business conducive to increasing competitiveness. It attempts to determine how to develop and manage contemporary initiatives regarding cooperation between the worlds of science, culture, art and business while maintaining the principles of ethics and culture, and how to help build support for business, science and culture. The aim of the article is also to demonstrate how the region’s managers can prevent the escalation of war-related issues and what actions to take to prevent local societies from generating problems. Finally, the article tries to indicate how to build lasting inter-organizational relationships, how science, culture and art can contribute to solving local problems, and how informal clusters can support regional management through inter-organizational cooperation. Design/methodology/approach: The article uses the methods of literature research and a case study in the Świętokrzyskie region. Findings: The article presents an example of an inter-organizational cooperation initiative promoting the worlds of business, science, culture, art and local governments in the Świętokrzyskie region in the study of selected cases. The issue of building competitive advantages of the region through the development of inter-organizational relationships between the worlds of science, business, culture and art is also addressed. Practical implications: Region managers can implement inter-organizational cooperation, which brings the most benefits, by including cooperation with scientific, cultural, art, sports and business institutions. The article characterizes initiatives of inter-organizational cooperation between business, science, culture and art. Inter-organizational cooperation initiatives can be used as sources of new competitive advantages for the region and building effective management strategies. Modern management of the region’s competitiveness is the development of a mentality based on the principles of learning to use the regionally demonstrated freedom and ethics of business behaviour that implements inter-organizational cooperation, which is characterized in the case study. The inter-organizational cooperation initiatives analysed in this article in the Świętokrzyskie region have a synergistic effect and benefits in a number of other regions of Poland; therefore, they are an effective tool for managing the region in the aspect of building inter-organizational relationships. Social implications: Effective management of the region involves creating a society that is willing to undertake conflict-free changes, implements innovations, is open to discussion and dialogue, and introduces conflict-free change implementation. Recent years have shown that high intellectual capital and the implementation of new technologies and innovations can become a competitive advantage, provided that society is a conscious, sensitive and ethical recipient of the proposed competitive strategies of enterprises. The analysis of the problems of the war between Ukraine and Russia demonstrates that the managers of the region should make every effort in order to encourage the society to develop an attitude of sensitivity to harm, entrepreneurship based on the principles of ethical competition, the use of democratic freedom in a reasonable manner, as well as the use of property for purposes related to the development of emotional sensitivity to manifestations of intolerance and replacing conflicts with cooperation. In the long run, the effects of such management will benefit every participant of the market, because everyone is a resident of a region and has similar needs (security, development, improvement), and inter-organizational cooperation can achieve this through a region management strategy. Originality/value: The article characterizes modern regional management, which, owing to inter-organizational cooperation between business, science, culture, art and local government, will support the peaceful resolution of regional problems and conflicts (war, famine, poverty) through the development of behaviour aimed at building inter-organizational relationships. Modern competition rules are intended to foster the creation of multi-level inter-organizational relationships, the benefits (synergistic effects) of which are described in the article on the basis of the analysis and evaluation of inter-organizational cooperation implemented in the Świętokrzyskie region.
PL
Produkty regionalne i tradycyjne rejestrowane są w jednej z trzech kategorii, tj. Chroniona Nazwa Pochodzenia, Chronione Oznaczenie Geograficzne oraz Gwarantowana Tradycyjna Specjalność. Niezależnie od kategorii mogą być one znakiem rozpoznawczym czy elementem marketingowym promocji określonego regionu. W pracy zostały przedstawione produkty związane z województwem lubelskim, które zostały zarejestrowane lub aplikują o rejestrację. Następnie przeprowadzono analizę dostępności do informacji o nich oraz o powiązaniu z regionem i tradycją, które wymagane jest w procedurach przyznawania ich ochrony. Zostały przedstawione założenia zarządzania zgromadzonym zasobem informacji.
EN
Regional and traditional products are registered in one of three categories, i.e. Protected Designation of Origin, Protected Geographical Indication and Traditional Speciality Guaranteed. Regardless of the category, they may be the hallmark of marketing element in region promotion. The study will be presented for products associated with the province of Lublin, which was registered or applied for registration. It will be carried out analysis of accessibility to information about them and the procedures required for their protection. They will be presented assumptions to management of an information database.
PL
Turystyka może być istotnym stymulatorem rozwoju gospodarczego regionu. Sukces jest jednak uzależniony od wielu czynników. Nie wystarczy posiadać atrakcje turystyczne, ale należy je także odpowiednio wypromować oraz działać tak, aby jak najwięcej turystów chciało je zobaczyć i z nich skorzystać.
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