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Purpose: The aim of this article is to present the place project management has and the role it plays in an organisation – the relations in projects carried out to create, maintain and reduce the potential of an organisation, understood as an opportunity to reach own operational targets. Design/methodology/approach: The results received are due to an analysis of literature on the topic of this publication, as well as cases observed and analysed, discussions with the students and participants of trainings, as well as courses and workshops taught. Findings: As a result of a thorough analysis, six typical cases in which the projects are carried out were identified. These cases were described in terms of their impact on the operational potential of an organisation. Originality/value: The findings presented in this publication should complement the view on project management demonstrated at present – detachment of managerial processes from its organisation context, which is a regular practice of authors of publications in this field.
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