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1 2012

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Współpraca instytucji kultury na rzecz rozwoju produktów turystyki kulturowej w ujęciu teoretycznym i praktycznym

Borkowska-Niszczota M.

Ekonomia i Zarządzanie

2012

Vol. 4, no. 2

56-69

The development of tourism strategy, created on different management levels, constitutes a contemporary challenge in supporting cultural tourism. This can be realized by the development of competitive, high-quality, diverse and integrated products which additionally enable us to create the proper image of the areas (regions, metropolis). They should be developed on the basis of a wide collaboration of culture-creating subjects with those responsible for the formation of the tourist offer. The article presents possible forms of the collaboration of these institutions with the local government, with nongovernmental organizations, with knowledge-managing institutions; the collaboration between public and private organizations, within clusters and internationally. Also based on the survey - the research findings including practical applications of these collaboration forms, realized by a number of culture organizations from the metropolitan area of Bialystok are depicted.