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1 Journal of Machine Engineering

1 2011

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Comparative research into marketability reinforcement in conventional machining center of China, India, Japan, Korea and Taiwan-makes

Tandon P., Ito Y.

Journal of Machine Engineering

2011

Vol. 11, No. 3

58--71

This paper describes the results of a comparative research into the marketing and product strategies for the conventional MCs of China, India, Japan, Korea and Taiwan-makes. In this work, information from conventional MC manufacturers of these countries is collected on the spot and with the help of a questionnaire to identify the relevant strategies for differentiation. The parameters considered are the target customers, date of delivery, sale price, features of operability, design attributes, after sales service, motivation to purchase, target market segment. Based on these parameters, mind maps are drawn. The differences in the strategies among Japan, Korea and Taiwan manufacturers is that although most of the manufacturers in these countries have employed in-house design and assembly systems, and strongly rely on supply chain management, still the Korean manufacturers maintain the competitiveness through cheaper sales price and shorter delivery time, the Taiwanese manufacturers focus on current customers through cheap pricings but do not pay proper attention to business-oriented-enterprise management; while the Japanese manufacturers are capable of introducing directly opposite attributes in the product design. The Chinese and Indian manufacturers produce machines that are cost effective and focus on the inland market. The delivery time is long due to obsolete manufacturing facilities and sparse competition.