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Nieetyczne działania producentów na rynku dóbr szybkozbywalnych

Baruk A. I.

Problemy Jakości

2010

R. 42, nr 3

27-31

In the article problems of the level of producers' honesty to customers were presented. On the base of the field empirical researches their main non ethical activities and customers' reactions were shown. The special attention was paid to low level of their knowledge about legal rules. The short time way of producers' thinking was underlined too because their non ethical activities were the main reason of many important consequences (for example making worse of perceiving product quality, product image and producer's image).