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Market research as a source of information for management of transport companies

Križanová A., Kolenčík J.

Logistyka

2009

nr 3

CD-CD

Worldwide changes such as technological advances, internationalization, computerization, deregulation, globalization, etc. in recent years have led to radical changes in the marketing environment. Consumers require higher quality products at a lower, or at least the same prices, higher consumer value and product individualization. Organizations, especially transport companies, in order to succeed in this dynamic environment, must have sufficient information. But it is not just about quantity. Currently, there is no problem to get a large amount of information from various sources. Internet and various databases provide a large amount of information, but not all meet the required quality level. To select timely and relevant information inevitable for a good marketing decision is an art.