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Primenenie metodov marketinga dlâ povyšeniâ èffektivnosti kommerčeskogo predpriâtiâ

Ditman T., Nordin Victor

Systemy Wspomagania w Inżynierii Produkcji

2019

Vol. 8, iss. 2

32--45

The article analyzes the range of production and commercial enterprises using the methods of ABC, XYZ – analysis. To identify more profitable positions and measures to increase profits, the commodity positions of the enterprise are ranked. The analysis of marketing directions using the method of paired comparisons in order to identify the most effective of them to promote products and ranking the order of application, as well as the distribution of resources between them. An assessment of the price risk of the goods, with which it was revealed the projected value of the income of the enterprise in the sale of goods. Risk assessment is made for further development of the marketing strategy of the enterprise.