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Good CSR practices aimed at employees as assessed by Generation Z

Kwarcińska Agnieszka

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 201

195--206

Purpose: The objective of this article is to evaluate selected CSR activities of companies aimed at their employees by potential Generation Z employees. Design/methodology/approach: This article is of theoretical and empirical nature. The implementation of the presented assumption was possible through a critical analysis of the source literature and the performance of primary research of an exploratory nature. The research methodology was based on a two-stage action. Findings: The presented results allowed first of all to notice that in the evaluations of CSR activities of potential employees from Generation Z, the features attributed to people from this generation are often visible. At the same time, it can be seen that their main needs speak through their preferences: to be well prepared for their work, to receive support from experienced employees, to be able to maintain a balance between work and private life and to be able to develop individually. Research limitations/implications: The study has limitations, such as a small, unrepresentative sample and a limited set of practices assessed. A continuation of this type of exploration should also include analyses of intergenerational differences in preferences or compositions of new initiatives currently expected by potential employees. Practical implications: The article highlights the importance of carrying out this type of studies. A set of basic conclusions may serve as a prelude to the preparation of recommendations for employers who plan to work with a group of young people. The choice of specific internships probably depends on the age of the employees, but other determinants should not be overlooked either. It also often makes sense to personalise offers. Social implications: This article addresses the broad issue of CSR. Its intention was primarily to draw attention to the legitimacy of modifying, adjusting, the relevance of CSR activities of enterprises for a group of potential employees from Generation Z. Originality/value: The article presents the current results of the primary research conducted in 2023.