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EN
Background: In the Polish healthcare system, there is a high demand for highly qualified medical staff who can be considered talents. Therefore, the use of appropriate talent management practices by managers of healthcare entities is becoming increasingly important. Purpose: This study examines the respondents' perception of the current use of selected talent management practices in healthcare entities in Poland. It was also important to investigate the relationship between talent management practices and employee retention and check whether the assessments of individual talent management practices differ depending on the type of healthcare entity and the education of managers. Because the spectrum of talent management processes is wide, in this article, we pay attention to talent acquisition and identification, competence development and employee appraisal. Design/methodology/approach: A questionnaire for managers of Polish healthcare entities was used to collect the data. 120 respondents took part in the research. A five-point Likert scale was adopted to assess individual talent management practices. In order to examine the properties of the measurement scale and the items that make it up, a reliability analysis was performed. Data were then analyzed using descriptive statistics, Spearman's rho correlation analysis, Kruskal-Wallis, and Mann-Whitney U tests. Findings: The study showed that the talent management level in Poland's public healthcare entities is not sufficiently advanced. The study's results also revealed the positive impact of talent management practices on employee retention. The analysis shows that the type of medical entity differentiates the level of development of employees' professional competencies and evaluation. No differences in talent management level were observed depending on the managers' education. Originality/value: In practice, this study highlights problematic areas of talent management practices in healthcare entities. The study contributes to the new knowledge on the perception of managers of healthcare entities regarding the use of talent management practices in the Polish health sector.
EN
The paper presents the concept of external employer branding. It includes results of study prepared by the author to research to what extend employers in Poland perceive work safety elements as the ones that should be communicated to attract prosper employees. The research was design to analyses contents of web pages dedicated to prospers employees. The largest businesses in Poland were chosen for the research as their budgets are the highest and CSR and EB performance should be of high quality. The research revealed that the aspect of work safety is not as popular issue to encourage employees as expected. Even organisations that employ large number of labourers do not mention the topic of work safety or just treat it briefly in their external employer branding communication.
PL
Artykuł poświęcony został zagadnieniu employer brandingu. Zawarto w nim wyniki badań własnych przeprowadzonych przez autorkę oraz wyniki z różnych raportów i opracowań dotyczących zagadnienia. Celem badań było stwierdzenia na ile największe polskie firmy, zatrudniające pracowników fizycznych, w swoich strategiach zewnętrznego emploer brandingu wykorzystują zagadnienia związane z bezpieczeństwem pracy. Na dobór dużych firm zdecydowano się ze względu na poziom profesjonalizacji ich działań marketingowych, wynikający ze skali działania i budżetów. Analizie poddane zostały zakładki „Kariera” każdej z firm. Analiza informacji pozwoliła stwierdzić, że firmy w niewielkim stopniu komunikują to, iż dbają o bezpieczeństwo swoich pracowników. Zdecydowana większość z nich posiada strony poświęcone CSR i także tam, w niewielu przypadkach informacje dotyczące bezpieczeństwa pracy są zamieszczane.
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