Wyniki wyszukiwania - BazTech

Ograniczanie wyników

1 Szulik Marek

1 2019

Znaleziono wyników: 1

Liczba wyników na stronie

Wyniki wyszukiwania

Wyszukiwano:
w słowach kluczowych: post-industrial facilities

Sortuj według:

Ogranicz wyniki do:

Methods of promoting post-industrial sites on the example of the industrial monuments route in the Silesian voivodeship

Szulik Marek

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2019

z. 134

285--294

The analysis, which was carried out during the preparation of the article, shows that 88% of entities on the Industrial Monuments Route of the Silesian Voivodeship use the communication potential of social media to inform about their activities and to advertise the tourist offer. On the other hand, all facilities can be identified by users through web presentations (websites). Communication in cyberspace is accompanied by promotion in the mass media and by a wide range of attractive events. This proves that the managers of sites located on the tourist and cultural route of the industrial heritage of the Silesian Voivodeship use coherent promotional activities.