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Police media relations activities in the light of empirical research. Comparative analysis

Krawczyk Dariusz

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 192

603--617

Purpose: In order to establish the applicable principles for the practical implementation of police media relations activities, a survey was conducted among all press officers of the Silesian garrison in 2022. The results obtained were then compared with the results of a project carried out on the same research field in 2017. The result was to identify trends in the management of police information policy and to obtain data on the selection and use of communication tools. Design/methodology/approach: A survey questionnaire was addressed to all press officers of the Silesian police garrison. The questions concerned, among other things, the tools used in media relations activities, perceptions of the communicative effectiveness of individual mass media or the methods preferred by journalists for obtaining information. In order to determine the nature of transformations in media relations activities, the results obtained were compared with data obtained during a similar survey, but carried out five years earlier. Conclusion: An overwhelming proportion of officers responsible for maintaining relations with the media continued to declare traditional forms of contact such as a telephone call (52 per cent of indications), which is probably related to the high attractiveness for journalists of information held by the police press service. In contrast, awareness of the importance of social media has increased among officers (from 22 per cent to 30 per cent), although this has not been followed by an increase in the level of their use in media relations practice. There has also been a drastic increase in the level of approval (from 53 per cent to 75 per cent) of the use of rectification as an effective method of responding to publications containing inaccuracies, misrepresentations or manipulations. Practical implications: The results obtained are of implementation significance due to the possibility of applying in practice the public relations activities of both the uniformed services and other organisations implementing communication strategies based on the use of mass media, and this particularly concerns media relations activities. Originality/value: Conducting research into the management of police communication allows for scientific reflection on methods of information distribution and at the same time creating the image of both the formation itself and forming opinions about the level of security among media audiences. The analyses described above also allow further areas of research to be identified and actions to be taken to implement innovative methods of improving the process of social communication of the police and other uniformed services.