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Die 'Grundsätze ordnungsmässiger Unternehmungsleitung (GOU)' und ihre Probleme.

Scherer A. G.

Prace Naukowe Instytutu Organizacji i Zarządzania Politechniki Wrocławskiej. Konferencje

1998

Vol. 68, nr 21

64-78

In the past few years spectacular crises of several German firms have been reported in the business press time and again. Metallgeselltschaft, Bremer Vulkan and Deutz are some of the recent and well-known examples. According to business press comentators these examples are only the top of an iceberg and reveal a fundamental weakness in the quality of German business management. The German management researcher Axel v. Werder has focused on this problem and developed guidelines of business conduct ('Grundsätze ordnungsmässiger Unternehmungsführung') which in his view contribute to the improvement of the quality of business management. This paper critically reviews Axel v. Werder's suggestions. As will be shown, his proposal is problematic as it does not really consider for enough the contemporary conditions of business management: the complexity and the dynamics of the environment, and conflicts with various stakeholder groups. We will argue that this guidelines can induce synoptic planning and bureaucratic organizing thus futher deteriorating the situation of business management. Therefore, we will sketch an alternative perspective which is more appropriate to the conditions of ambiguity and conflict.