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Polish agritourism farm website quality and the nature of services provided

Król Karol, Ziernicka-Wojtaszek Agnieszka, Zdonek Dariusz

Organizacja i Zarządzanie : kwartalnik naukowy

2019

nr 3

73--93

The presented study is aimed at solving the following problems: what product is offered by agritourism farms, what is the typology of agritourism farms in terms of the products offered, and do the specific attributes of a website correspond to the specific attributes of provided services? The present study was conducted for a set of agritourism farm websites. From a total of 574 websites subjected to inspection testing, 287 websites were hosted on a paid server with a ccTLD domain, and 287 websites were hosted on a free server with an assigned free domain. Each website was described using 35 diagnostic variables. The achieved score was subsequently normalised using the zero unitarisation method. Based on the observations made in the present study, it can be concluded that the website development technique translates into the nature of activities conducted by a farm, as the form of the offer presentation online translates into what a tourist can expect directly on the farm. The study revealed that underdeveloped, amateurish websites are used to promote traditionally understood family agricultural farms which offer an opportunity to work on the farm. This knowledge is of importance for tourists worldwide, as tourists should not be afraid of the amateurish websites of agritourism farms, as they advertise genuine rural agricultural farms offering accommodation. Based on the results, a new typology of agritourism farms demonstrated that specialised farms with modern websites typically offer more extensive tourism opportunities and have more available beds at their disposal.

Managing of the tourist destinations offer based on the dynamics and the forecast of tourist movement

Kozicka K., Szopa R.

Polish Journal of Management Studies

2016

Vol. 14, No. 2

127--136

The purpose of this article was to examine dynamics of tourist movements of Greek destinations of Itaka travel agency in years 2005 - 2015 as one of factors affecting the creation and management of the offer of its tour operator. A statistical analysis showed the permanent upturn of the number of tourists of this office travelling to Greece in the discussed period and meaning resemblance of structures of some destinations. On the base on statistical observation it is possible to deduce, that upturn will be stable in next few years. The forecast of the number of tourists for years 2016 and 2017 was being made as the confirmation.

Celem niniejszego artykułu było zbadanie dynamiki ruchu turystycznego greckich destynacji biura podróży Itaka w latach 2005 - 2015 jako jednego z czynników wpływających na tworzenie i zarządzanie ofertą touroperatora. Analiza statystyczna wykazała trwałe ożywienie liczby turystów tego biura podróżujących do Grecji w omawianym okresie i oznacza podobieństwo struktur niektórych destynacji. Na podstawie obserwacji statystycznej, wywnioskować można, że ożywienie to będzie stabilne w ciągu najbliższych kilku lat. Jako potwierdzenie wykonana została prognoza liczby turystów w latach 2016 i 2017.

Analysis of tourist supply and demand in West Pomeranian voivodeship

Hącia E.

Logistyka

2014

nr 6

The main aim of the article is the analysis and assessment of tourist supply and demand in the West Pomeranian voivodeship. A particular attention has been paid to the tourist accommodation as one of the measures of tourist supply. However, analysis of tourist demand has been carried out on the basis of tourist traffic.