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Purpose: The main goal of the article is to show the role of innovativeness in the context of the development of a peripheral region, with particular emphasis on the analysis of the perception of selected spheres of endogenous development resources by representatives of the regional innovativeness system representing public administration, research and development institutions and enterprises. Design/methodology/approach: The article uses both the method of analyzing the literature on the subject and the analysis of the results of own sociological research carried out in the Podkarpackie Province under the research grant. Findings: The analysis of the results of own empirical research carried out in the article shows that the Podkarpackie Province has a significant endogenous development resource located in the sphere of social awareness and positive attitudes of the surveyed inhabitants towards changes and innovativeness s. Research limitations/implications: Further research on the role of innovativeness in the development of the peripheral region should be focused on in-depth recognition of the innovative personality elements of the inhabitants of the region and their perception of opportunities for using the internal development potential. Practical implications: The practical implications consist in an attempt to indicate that there is a possibility of a region recovering from the peripheral and marginalized state by using the endogenous development potential of the innovative attitudes and awareness of the regional community. Social implications: Increasing the scope and level of acceptance of changes and innovative solutions by the regional community, and thus facilitating and accelerating the development and modernization processes in the region. Originality/value: The value of the article lies in the recognition and analysis of the social dimension of endogenous development resources expressed in the attitudes and innovative awareness of selected categories of inhabitants of the region.
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