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Influence of outdoor advertisements on architecture in the City of Lublin

Kozak Małgorzata

Budownictwo i Architektura

2022

Vol. 21, no 3

35--50

Polish cities are currently facing an issue of intrusive billboards obstructing the faacades of buildings. While the majority of articles on this subject focus on the negative impact this phenomenon, little attention is drawn to the destructive technical effects the advertisements have on the facades. This article addresses phenomenon of visual pollution examins the influence of based on the example of selected buildings located in Lublin’s City Centre. The article analyses the placement of advertising signs, and categorizes of most technical and social problems that it entails. The relation between the occurrence of outdoor advertising and the increase in anti-social behaviour in commercialised space, raised in the article, could be a very important topic for further research. The results of the conducted study reveal that the installation of advertising billboards irreversibly damages the facades of buildings, which is especially visible when the advertisements are removed. The article complements the study on outdoor advertising, drawing attention to one of its little-discussed, technical aspects. Consequently, it may serve as a starting point for further discussion on the subject.

Reklamy zewnętrzne – potencjalne możliwości oddziaływania na kierujących pojazdami samochodowymi

Targosiński T.

Logistyka

2015

nr 4

8439--8457, CD2, cz. 5

W celu przeprowadzenia badań oddziaływania reklam na percepcję kierujących dokonano przeglądu i analizy rzeczywistych reklam, umieszczonych w różnych miejscach w Warszawie i jej okolicach, a następnie wybrano trasę, na której przeprowadzono badania odniesienia. Zauważono kilka prawidłowości i wysunięto kilka hipotez i wniosków, które stały się punktem odniesienia do przygotowania scenariuszy kontrolowanych badań okulograficznych z grupą kierujących o zróżnicowanych cechach osobniczych w warunkach symulatora jazdy oraz w warunkach rzeczywistych.

In order to carry out impact studies on driver’s perception by advertisements the reviews and analyzes the of actual advertisements was done. Outdoor advertisements were placed in various locations in Warsaw and its vicinity where a route was selected on which the reference test was carried out. Some regularities were noted as well as hypotheses and conclusions were advanced, which became a point of reference for the preparation of eye-tracking test scenarios of a group of drivers with different personal characteristics in the conditions of driving simulator and in real street conditions.