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1 2010

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Cechy jakościowe polskich i zagranicznych produktów spożywczych w opiniach polskich 25-latków

Baruk A. I.

Problemy Jakości

2010

R. 42, nr 8

37-42

In the article the problem of perceiving by customers quality features of Polish and foreign food products was presented. On the base of the field empirical researches the role of these features was described with point of young and all respondents' view. The special attention was paid to taste and health safety listed by the most of respondents in the case of Polish and in the case of foreign products. On the base of this conclusion the quality positioning matrix was prepared to estimate the perceived level of the both features and to show the future activitiesof the producer. In the respondents' opinions (especially young) the Polish food products should be strongly promoted with point of view of their origin. The low level of respondents' knowledge about origin of some trade marks was the proof of producers' faults in this area.