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Effect of memorable tourism experiences on revisit intention to community-based tourism destination of domestic tourists in Vietnam

Tran Huyen

Annals of Computer Science and Information Systems

2021

Vol. 28

307--313

The intention to return to a destination is one of the important research topics in tourism. The antecedents of revisiting intention confirmed include trip satisfaction, destination image, tourist attitude, and, most recently, memorable tourism experiences. This study tests the hypothesis of the impact of memorable tourism experience components on the intention to revisit the destination of domestic tourists in the community-based tourism in Northern Vietnam. The memorable tourism experience components are adapted from the scale of Kim et al [16], Chandaral et al [6], and Coudounaris et al [9]. The study carried out exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and finally, linear structural equation model analysis (SEM). It confirmed eight components of memorable tourism experiences that positively influence the intention to revisit domestic tourists and do not support the hypothesis that adverse feeling experiences affect revisit intention. There is no difference in intention to revisit the CBT destination between gender groups and different age groups with the research sample obtained.

Zachowania i oczekiwania turystów dotyczące wypoczynku w gospodarstwach agroturystycznych funkcjonujących na obszarach przyrodniczo cennych

Zawadka J., Pietrzak-Zawadka J.

Ekonomia i Środowisko

2016

nr 1

117--128

W niniejszym artykule zaprezentowano zachowania i oczekiwania osób wypoczywających w gospodarstwach agroturystycznych funkcjonujących na obszarach przyrodniczo cennych zlokalizowanych w okolicach Kampinoskiego Parku Narodowego. Badania terenowe z wykorzystaniem techniki ankietowej przeprowadzono w lipcu i sierpniu 2013 roku na próbie 133 osób wypoczywających w gospodarstwach agroturystycznych w okolicach Kampinoskiego Parku Narodowego.

The article presents the results of the research on the behavior and expectations of people vacationing in the agritourism farms located in environmentally valuable areas. Surveys were conducted during the summer 2013 among 133 tourists spending their vacations in the vicinity of Kampinos National Park. The paper presents the characteristics of an average tourist visiting environmentally valuable areas, and the behavior of tourists spending their leisure time there. The article elaborates on an analysis of criteria which help tourist to select this form of tourism, as well as the selection of a specific offer from many, what sources of information about the place or a recreational object they use, what are the preferred ways of spending leisure time so as their expectations towards diversity and improvement of the offer. The debate on the subject was extended by the analysis of the factors which defines the tourists behavior and expectations, such as: age, gender, and education.