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The Differentiation of Residents’ Cultural Consumption Tendency and Consumption Recommendation System Based on Network Inference Algorithm

Lian Naiyu, Xu Hengzhe, Zhang Feiyang

Foundations of Computing and Decision Sciences

2024

Vol. 49, No. 2

121--138

To address the issue of insufficient accuracy in consumer recommendation systems, a new biased network inference algorithm is proposed based on traditional network inference algorithms. This new network inference algorithm can significantly improve the resource allocation ability of the original one, thereby improving recommendation performance. Then, the performance of this algorithm is verified through comparative experiments with network-based inference algorithms, network inference algorithms with initial resource optimization, and heterogeneous network inference algorithms. The results showed that the accuracy of the new network inference algorithm was 24.5%, which was superior to traditional one. In terms of system performance testing, the recommendation hit rate of the new network inference algorithm increased by 13.97%, which was superior to the other three comparative algorithms. The experimental results indicated that a novel network inference algorithm with bias can improve the performance of consumer recommendation systems, providing new ideas for improving the performance of consumer recommendation systems.