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1 2024

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The dynamics of participation of experience modules and experiences in the organisation’s narrative with employees

Lipka Anna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 200

229--238

Purpose: Creating - through an appropriate organisational narrative - positive experiences and experiences for employees is an important instrument for their acquisition and longer retention in the organisation. The aim of the article is, firstly, to verify the degree of uniform presence of the sensory, emotional, intellectual, behavioral and relational module in this narrative, and, secondly, to determine whether the content of these modules changes under the influence of contextual changes. Design/methodology/approach: As part of the research investigation, the content of 520 pieces of information provided on websites by a purposively selected organisation for 2000 and 2023 was analysed and evaluated (using an attendance analysis, as well as a diversity index and an equal distribution deviation index). Conclusions were related to the degree of satisfaction of various needs of employees. Findings: It was confirmed that all modules of experience and encounters were present in the organisation's narrative with employees. It also emerged that the content of these modules is influenced not so much by the changing context of the organization's functioning as by general social trends (performatization, cultural narcissism). Study limitations: The study was limited to one organization. Limitations also relate to the ambiguity that exists in some cases in attributing information to modules of experiences and experiences. Practical implications: The results can be used in programming the content provided to employees and in improving the conduct of analyses of the extent to which their needs are met. Originality/value: the proposed way of investigating the extent to which the diverse needs of employees are met is original. Conclusions about the non-dominant impact of the pandemic and post-pandemic context on the content provided to employees may be surprising.