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Assessment of strategic decisions of enterprises operating in international marketing in the era of modern technologies

Łęgowik-Małolepsza Małgorzata

Operations Research and Decisions

2020

Vol. 30, No. 3

65--75

The issue of assessment of strategic decisions in the company has been approached while indicating their impact on the implementation of modern technological solutions and the methods for their financing. The essence of the strategy of the company has been presented, taking into account the impact of strategic decisions on the changes in the adopted strategy of the enterprise based on the literature studies. The considerations presented in the empirical part include the results of the research conducted in the multinational chemical company. The objective of the study was to learn and assess the relationships between the implementation of modern technological solutions and the effectiveness of strategic decisions on the methods for their financing. The research methods applied to accomplish the objective are literature studies, a case study and the following techniques related to analysis are used: the analysis of return on investment, and the analysis of financial leverage effect. The issue of assessment of strategic decisions is important and up-to-date due to its impact on the continuity of business operations and maintaining a competitive advantage on the market. This study is an attempt to fill the observed research gap regarding the relationships between the implementation of modern technological solutions and the effectiveness of strategic decisions on the methods for their financing.

Managing foreign direct investments : the role of crowding out effect

Horvathova Z., Shishkin A., Galanov V.

Polish Journal of Management Studies

2017

Vol. 15, No. 2

93--99

Our paper is concerned with the issue of management of foreign direct investments (FDI) and crowding out effect that is a result of multinational enterprises (MNE) and transnational companies (TNC) entering the national markets and destroying traditional embedded producers. The paper discusses the issues associated with the management of the crowding out effect and provides implications for the public governance, local business environments and entrepreneurs. We analyze the possible outcomes of the crowding out effect and weight out the positive and the negative sides of the process based on the managerial view and approaches. We show that crowding out effect, if managed properly, can bring a plethora of positive externalities for the economies in transition or emerging economies.

Niniejszy artykuł dotyczy kwestii zarządzania zagranicznymi inwestycjami bezpośrednimi (ang. foreign direct investment, FDI ) i efektem wypierania, który jest wynikiem niszczenia tradycyjnych producentów przez międzynarodowe przedsiębiorstwa (ang. multinational enterprises, MNE ) i firmy ponadnarodowe (ang. transnational companies, TNC) wchodzące na rynki krajowe. W artykule omówiono kwestie związane z zarządzaniem efektem wypierania i dostarczania implikacji dla zarządzania publicznego, lokalnych środowisk biznesowych i przedsiębiorców. Autorzy analizują możliwe skutki efektu wypierania i określają wagi pozytywnych i negatywnych stron procesu bazującego na kierowniczym punkcie widzenia i różnych podejściach. Pokazano, że efekt wypierania, jeśli jest właściwie zarządzany, może przynieść mnóstwo pozytywnych efektów zewnętrznych dla gospodarek w okresie przejściowym lub gospodarek wschodzących.