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Understanding hedonic motivation in the context of smart transportation

Gajdzik Bożena, Jaciow Magdalena, Lipowska Ilona, Misiewicz Chrystyna, Tkaczyk Jolanta

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2025

z. 217

73--92

Purpose: This study aims to investigate the role of hedonic motivation in shaping the intention to use smart transportation (ST) solutions. The research focuses on hedonic motivation as a critical, yet often underexplored, factor influencing the adoption of ST solutions. Design/methodology/approach: The study employs a quantitative research design, utilizing a structured questionnaire distributed via CAWI method. A sample of 539 urban residents in Poland was analyzed, with measurement scales for hedonic motivation and intention to use ST derived from validated frameworks like the UTAUT. Statistical analyses, including Pearson and Spearman's rho correlations, were conducted to explore the relationships between the variables. Findings: The results confirm a statistically significant moderate positive relationship (r = 0.46, p < 0.001) between hedonic motivation and the intention to use smart transportation solutions. Key hedonic factors, such as enjoyment, entertainment, and pleasure, were found to significantly influence user intentions. The findings highlight the consistent role of hedonic motivation across demographic and socio-economic groups. Research limitations/implications: The study is limited to urban residents in Poland and employs self-reported data, which may restrict the generalizability of the findings. Future research should explore cross-cultural comparisons and longitudinal designs to examine sustained adop- tion behaviors over time. Practical implications: The findings provide actionable insights for ST's policymakers, system designers, and operators. Integrating hedonic elements such as gamification, aesthetically pleasing designs, and personalized features into smart transportation systems can enhance user engagement and adoption rates. These strategies are crucial for developing user-centered solutions that balance functionality with emotional appeal. Social implications: Promoting the adoption of ST solutions through hedonic motivation contributes to sustainable urban mobility, reducing carbon emissions and encouraging environmentally friendly behaviors. By making transportation systems both efficient and enjoyable, these solutions can improve quality of life and support the transition to smarter, greener cities. Originality/value: This study offers a novel contribution by focusing exclusively on the role of hedonic motivation in ST adoption, particularly in the underexplored context of Central and Eastern Europe.