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Analiza strategiczna w modelach tworzenia wartości

Jurkowski T.

Zeszyty Naukowe. Prace Instytutu Ekonomiki i Organizacji Przedsiębiorstw / Uniwersytet Szczeciński

2004

Nr 43, t. 1

549-563

The value chain framework proposed by M.E. Porter is generally accepted tool for representing and analyzing of firm-level value creation. However, this tool is not applicable to service sectors. Hence the models based on Thompson's typology of long-linked, intensive and mediating technology were proposed. Long linked technology delivers value by transforming inputs into products while satisfies Porter's value chain model. The intensive technology delivers value by resolving unique customer problems and is adequate modeled by value shop. The mediating technology delivers value by enabling exchanges between customers. The paper presents three value configuration models: the Porter's value chain, the value shop, and value notework proposed by Ch.B. Stabell and 0.D.Fjeldstad. The value creation logic, activities and the procedures of competitive advantage diagnosis are presented. These procedures consist of analysis for competitive advantage, the drivers of costs and value, and strategic positioning options.