Since the beginning of the 1990s, for over a decade, Poland experienced an education boom, springing from social ambitions and the population boost. It is history now. At the beginning of the 21st century this trend started to decline. In accordance with the estimates such a state of affairs can continue until 2025. Higher education institutions do not exist in the void, nor do they operate as islands. Therefore, it should be asked how, under these circumstances, a civil-military higher-level institution, such as the Military Academy of Land Forces (MALF), can be competitive on the demanding education market? How will it attract the most talented students? What should be the focus of the Academy?
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