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1 2011

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Rozwój wydarzeń kulturalnych zorientowanych na turystykę

Smoleński M.

Ekonomia i Zarządzanie

2011

Vol. 3, no. 2

73-82

The paper discusses the issues connected to development of cultural events tourismoriented. Positioning of cultural events of destination was outlined by using the portfolio method. The author points out the need of comprehensive destination management with development of tourism-oriented events as a priority. There is common understanding, that high positioning of destination image is impossible with lack of marketable hallmark events - of destination mark product. Tasks of event tourism policy was discussed widely with respect to: (1) distinct facilities policy of MICE; (2) destination management organization (DMO) support for the organization, the marketing, the financing and the consulting of destination events.