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1 2008

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Methods of identification of factors occuring in the company's surrounding

Skulska M., Kawecka-Endler A.

Foundations of Control and Management Sciences

2008

No. 11

41-50

The most important, strategic goal of a modern company (disregarding its size and type of processes executed) is its success on the market, which guarantees its future progress. Every company functions in a certain surrounding (closer or further), which determines acievement of these goals. However, nowadays it becomes more and more extensive, diversified and unstable. The article presents the analysis of methods enabling identification of factors which can be found in enterprise's surrounding. An attempt to indicate factors which have influence on enterprise's success was made as well.