Purpose: A new approach to quality control in production company with usage of quality research methods has been presented. Design/methodology/approach: The possibility of usage of quality research methods are connected with continuous quality improvement of pre-production, production and after-production spheres of organization. Interdependence of the quality research methods and product life cycle has been taken into account. Findings: At the present time the enterprises should integrate quality management and quality control with product life cycle, quality methods, the factors forming quality products requirements. Such kind of strategy will enable to achieve success for these companies. Research limitations/implications: Described quality methods can be employed in companies in the whole product life cycle. Practical implications: Model of quality research and estimation methods based on product life cycle can be used in companies for continuous quality improvement. Usage of this model can improve functionality of all process in company and reduce spoilage and cost. Originality/value: Model of quality research and estimation methods based on product life cycle method has been presented. This model is a propose of new strategy of effectivities and efficiencies activities of preproduction, production, after-production sphere.
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