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1
Content available remote Metoda SWOT Plus jako rozwinięcie metody SWOT
PL
Celem artykułu jest zaprezentowanie metody SWOT Plus, stanowiącej rozwinięcie metody SWOT. Metoda SWOT Plus polega na zidentyfikowaniu kluczowych mocnych i słabych stron wynikających z organizacji, a następnie na skonfrontowaniu tych czynników z szansami i zagrożeniami, wynikającymi z otoczenia zarówno bliższego, jak i dalszego, rozpatrywanych niezależnie. Metoda umożliwia syntetyczne określenie uwarunkowań rozwoju organizacji.
EN
The aim of the article is to present the SWOT Plus method, which is an extension of the SWOT method. SWOT Plus is a technique for identifying key strengths and weaknesses arising from the organization and, as a next step, confronting these factors with opportunities and threats arising from the closer, as well as the further environment, considered independently. SWOT Plus helps to define conditions of organization’s development.
EN
Purpose: The main purpose of this paper is to analyse the technological strategies owned by selected metallurgical company. This will allow to evaluate the existing technology and compare it with similar technologies on the market. It will also help to make changes in these strategies because of their comparison with similar on the market. Design/methodology/approach: Within the framework of the research different types of methods were used: STO matrix allows to compare existing technologies in the selected company with technologies in other similar companies. SWOT method and 3x3 matrix allow to determine the technological position of the test company. While with the use of the ABC technology method chosen machines used during the production process of the tramway wheels are evaluated. Findings: As a result of carried out methods the technological position of the research company was found. The chosen machines used during production process were evaluated. The technological strategies were acquired. Presentation of the analytical methods which, according to author, can be very useful to evaluate and identify the technological strategy in the company. Research limitations/implications: The research pursued represents part of a larger project carried out within the framework of Institute of Production Engineering, Faculty of Management, Czestochowa University of Technology. Practical implications: It was important to show that the analytical methods used in the paper can be also used by most of the companies, as well metallurgical companies. Most of these methods are used for other purposes (SWOT or ABC method), therefore it was shown how to use them to evaluation of the technology held by the company. Originality/value: The value of this paper is represented by an original contribution consisting of methodology ready to used by any company, and including metallurgical company. It can be very helpful in identifying by these companies of their technological strategies.
3
Content available remote Metody działania strategicznego w przedsiębiorstwie
PL
W artykule przedstawiono miejsce technologii i eksploatacji w strategii działania przedsiębiorstw, istotę i rodzaje strategii. Wskazano także na znaczenie technologii w kształtowaniu pozycji przedsiębiorstw na rynku. Podano krótki opis metod stosowanych w analizie strategicznej przedsiębiorstw: metody SWOT oraz metod portfelowych, w tym macierzy technologii.
EN
The paper presents the role of technology and maintenance in the field of strategic activity in enterprise.The essence and kinds of strategy are presented. The role of technology as the factor of enterprise market position is emphasis. The article presents the methods using to the strategic analyse of enterprises.
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