One of the important factors that play a vital role in the success of a business is marketing. Marketing has seen multiple changes throughout the decades in the Definition, Organization, and Implementation processes. With the advent of technology, especially Artificial intelligence many sectors underwent a great amount of transformation to get themselves equipped with the latest technological innovations. The business sector was also on the same lines with other sectors in this period of change. Marketing being a very theoretical and humanized concept it was pretty hard at first to incorporate changes accordingly. Later the scope for marketing enlarged and it slowly started making an entrance into inculcating the latest technologies. In this paper, the researcher studies the particularities of marketing and its integration with artificial intelligence, providently proposing a machine learning-based model (SMAI) involving strategic marketing decision making.
The purpose of this article is to present a composition model of the marketing instruments, demonstrating the implementation complexity of the principle of integrated impact on the market. The basic premise for attempting to construct such a model is, predominant in the literature, the superficiality of the interpretation of the concept of “marketing – mix” as a benchmark model of market impact instruments. This is evidenced, among other things, by the difficult to accept abstraction from the diversity of nature of the different groups of marketing instruments in terms of the requirements of strategic and operational management.
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W niniejszym referacie podjęto rozważania dotyczące zasad kształtowania celu w przedsiębiorstwie, uwzględniając w szczególności aspekty strategiczne tego zagadnienia. Przedstawiono zależności między omawianymi celami. Na podstawie przeprowadzonych badań oraz obliczeń określono hierarchię ważności celów.
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