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Mobile applications and eating habits among women and men – Polish experiences

Syrkiewicz-Świtała Magdalena, Detyna Beata, Sosada Nicol, Detyna Jerzy, Świtała Rafał, Bitkowska Agnieszka, Szkutnik Jerzy

Biocybernetics and Biomedical Engineering

2021

Vol. 41, no. 3

1093--1106

Introduction: The use of mobile applications in phones has become fashionable in Poland for several years. There is an increasing number of people who derive their dietary knowledge from the computer software. Objective: The purpose of the study was to determine the impact of mobile applications on eating habits among men and women working in a corporation. Material and methods: 210 employees of a corporation from Gliwice participated in the study in Poland. Conclusions: The respondents showed that when using computer software, their number of meals and the intervals between them improved. The frequency of consumption of vegetables, fruit, and fish is at an appropriate level. It can be presumed that the next step will be posting the results of the change in healthy lifestyle on social media. Informing friends on social profiles about the progress resulting from the change of physical activity or eating habits is gaining popularity. Most often this takes the form of messages posted on Facebook or Instagram. There is an element of competition and mobilization of other community members to change or improve their lifestyle.

Marketing internetowy w wyszukiwarkach i sieciach internetowych : próba porównania

Maruda K., Sołoducha K.

Nowoczesne Systemy Zarządzania

2012

T. 7, nr 1

379--391

Rapid development of internet as a tool of communication has huge influence on consumers market behaviour. More than 60% of purchase decisions are made at the moment in ROPON or ROPOF model (Research Online Purchase Online i Research Online Purchase Offline). It is a big challenge for marketing communication theory to develop proper tools and methods which would be able to face this new situation. Search engine marketing or social media marketing there are classical web merketing tools which should play a different role in na coplex on line communication strategy of an contemporary organisation. The text is an attempt to answer this question - what should be a special task for SEM (search engine marketing) and SMM (social media marketing) tools in current web communication strategy of an organisation.