Współcześni konsumenci dysponują coraz częściej odpowiednią wiedzą w kwestii żywienia i jego wpływu na zdrowie człowieka. Rekomendowanie zdrowego stylu życia powoduje, że sięgają po żywość prozdrowotną, wzbogaconą w składniki odżywcze, w tym jaja kurze wzbogacone w kwasy omega-3. W artykule przedstawiono wyniki badań ankietowych będące odzwierciedleniem opinii młodych konsumentów na temat preferencji zakupu i oferty rynkowej jaj wzbogaconych dostępnych w handlu detalicznym.
EN
Modern consumers have the right knowledge about nutrition and its impact on human health. Recommending a healthy lifestyle means that they are more and more often reaching for pro-health life enriched with nutrients, including enriched chicken eggs. The article presents the results of the research, which reflect the opinion of young consumers about the purchase preferences and market offer of enriched eggs and the assessment of the quality features of enriched eggs available in retail.
In the artide the problem related to employees' dismissing was presented. Its influence on engagement of the others employees in work and on the quality of products created by them was shown too. The special attention was paid to non ethic activities of employers in the scope of employees' dismissing and the growing number of them both in Poland and in the others countries because of the global crisis. The necessity of change of employers' attitude to dismissed employees was underlined. The main solving in this situation could be Outplacement protecting from decreasing the product quality and from dropping of customers' interest in given organization. These aspects were very important because the strong relations existed between quality of psychological environment created for employees and quality of made by them market values.
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