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EN
Marinas are of key importance in the development of sustainable marine tourism, whereas requirements posed by certification organizations can have a motivating effect and contribute to the implementation of environmentally and socially friendly solutions. The aim of this study is to analyze two world-leading marina categorization systems: the Gold Anchor Scheme and the IMCI Blue Star Marina Certification System. A special focus is made on the criteria relating to sustainable development, such as requirements concerning services, equipment, and management, posed to marinas by the accreditation bodies. The following research question has been defined: Do certification and categorization contribute to the development of sustainable sailing tourism? The results of the conducted analyses show that part of the requirements set by the accreditation organizations running two of the most popular marina categorization schemes worldwide relate to the achievement of sustainable development goals. The requirements motivate the management at marinas applying for a category to implement solutions that are friendly to the environment and society, and contribute to the growth of local economies. The research results indicate that the categorization of marinas is not only of some marketing value but is also a useful tool in the development of sustainable marine tourism.
2
Content available Theme cruises, as a trend in marine tourism
EN
For several years, marine tourism market has been experiencing a renaissance and is one of the fastest growing segment of the tourist economy. Strong competition on the marine carriers market forced them to seek out innovative products, and in the wake of that, their specialization, as well. At the same time, there has been a tendency to change a model of resting from passive lying in the Sun on aboard of the ships for an active participation in theme and profiled marine voyages. That caters to various customers’ needs and preferences. Owners of cruise vessels outdo each other in inventing the original theme offers for specific groups defined within: religious faiths, musical tastes, sport hobbies, health needs, or sexual orientation and many others. In both, polish and foreign literature, there is a noticeable lack, when it comes to a scientific approach to this phenomenon. In this light, it seems reasonable to take this topic of the research. The main aim of this article is an estimation of tenders in terms of theme cruises offered by marine carriers and making their generic classification. The research was realized using a method of desk research, a critical and comparative analysis of available literature, offers of marine tourist carriers, and also other scientific reports. Moreover, the author shows a list of criteria that could be implemented in the statistical researches of demand on theme cruises.
PL
Głównym celem badań jest analiza form i zakresu współpracy podejmowanej przez różnorodne środowiska na rzecz rozwoju turystyki morskiej w regionie Morza Bałtyckiego. Artykuł składa się z czterech części. W części pierwszej wskazano cele analizy, problemy badawcze oraz metodologię badań przeprowadzonych przez autorkę. Następnie zawarto teoretyczne rozważania na temat form współpracy i partnerstwa pomiędzy różnymi podmiotami zaangażowanymi w rozwój turystyki morskiej w basenie Morza Bałtyckiego. Wyniki badań wśród instytucji, organizacji i przedsiębiorstw związanych z branżą turystyki, w tym turystyki morskiej, pokazano w trzeciej części opracowania. Artykuł kończy się opisem przykładowych międzynarodowych projektów rozwoju turystyki morskiej w basenie Morza Bałtyckiego.
EN
The main aim of research is the analysis of the form and scope of cooperation undertaken for the development of marine tourism in the Baltic Sea. The article consists of four parts. In the first part, there are discussed the purpose, research problems and methodology of researches made by the author. Next, a theoretical reflection on the forms of cooperation and partnership between different actors in order to develop maritime tourism in the Baltic Sea is presented. The results of the research carried out among institutions, organizations and companies involved in development of maritime tourism in the Baltic Sea Region, have been showed in the third part of the article. And in the last part, selected examples of international projects for development of maritime tourism in the Baltic Sea Region, are discussed. The researches were made by using a method of surveys and interviews among institutions, organizations and entrepreneurs dealing with maritime tourism, and also a method of desk research, a critical analysis of the available literature and comparative analysis and reports.
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