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EN
Purpose: The reason for writing the paper is the need for presentation of the approach of small business in the context of globalization and the aim of the research is presentation of the importance of small business companies in the global economy because the entry of small enterprises into a new market is a strategically important step and perspective for long-term development. Design/methodology/approach: The literature research and observation were conducted. The design was based on the review of the advantages and disadvantages of small companies in relation to global processes. Findings: It was found that the conditions for the development of small and medium-sized enterprises resulting from their impact on the environment change over time. It was also noticed that the entry of small enterprises into a new market is a strategically important step and perspective for long-term development, but in the literature it is emphasized that globalization generally worsens the conditions of competition (intensifying particular "forces" identified in the Porter model).
EN
The aim of the article is to present the key features, stages, advantages and threats of servitization as a concept for managing the development of small and medium-sized enterprises. A literature review and empirical research carried out in the form of a case study of the medium-sized company Mikomax sp. z o.o. from Poland served to achieve the aim of the article. The obtained results indicate a significant role of servitization in the development of the analyzed company. A phased approach to the implementation of this concept has been identified, requiring a number of changes to be made in the management systems of the enterprise. Servitization is a source of strategic, marketing and financial benefits for the company, and the management plans to further develop servitization activities aimed at expanding its market offer and building a sustainable competitive advantage.
PL
Jako cel artykułu wyznaczono przedstawienie kluczowych cech, etapów, zalet i zagrożeń serwicyzacji jako koncepcji zarządzania rozwojem małych i średnich przedsiębiorstw. Realizacji celu pracy poświęcono przegląd literatury oraz własne badania empiryczne przeprowadzone w formie studium przypadku firmy średniej wielkości Mikomax sp. z o.o. z Polski. Uzyskane wyniki wykazały istotną rolę serwicyacji w rozwoju badanej firmy. Zidentyfikowano etapowe podejście do wdrażania tej koncepcji, wymagające przeprowadzenia szeregu zmian w systemach zarządzania przedsiębiorstwem. Serwicyzacja jest źródłem korzyści strategicznych, marketingowych i finansowych dla firmy, a kierownictwo planuje dalszy rozwój działań serwicyzacyjnych nakierowanych na rozbudowę oferty rynkowej i budowanie trwałej przewagi konkurencyjnej.
EN
This article is devoted to the problems of development of small and medium enterprises in rural areas of Ukraine. It is shown how the cooperation of small and medium-sized enterprises can affect the overall development of rural areas and increase its competitiveness. The influence of agroholdings on the development of small and medium-sized enterprises and cooperation in rural areas of Ukraine is shown. The influence of non-agricultural enterprises on the socio-economic development of rural areas is determined.
EN
The aim of the paper is the presentation of theoretical foundations and the structure of original, 8-stage statics and dynamics model in the small business life cycle. Based on theoretical considerations, two hypotheses concerning the impact of dynamic and static nature of the life-cycle stages on selected determinants and effects of SMEs’ development were formulated. The hypotheses were verified based on the results of the survey conducted on a sample of 1,741 SMEs from 22 countries of the European Union. The results indicate that companies in the dynamic life-cycle stages are run by more enterprising owners, operate in more promising markets with a higher potential and make greater use of market niches thus limiting the level of competition. At the same time, such companies are characterised by higher levels of flexibility and involvement in innovative activities, which translates into obtaining a significantly higher level of business performance, in the area of quantitative as well as qualitative results.
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