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EN
Purpose: The aim of the study was to diagnose attitudes and consumption behaviors among the young adults, regarding food consumption in Poland. Design/methodology/approach: 483 respondents took a part in the research. They were students of three Cracovian universities, representing all voivodships in Poland. The research instrument consisted of two types of questions: traditional closed survey questions and a series of projection questions, based on fictional characters, which the respondents had to assess and determine the degree of identification with the attitudes and behaviors described. Findings: The research revealed some akrasia. The relatively high level of awareness regarding the effects of unsustainable production and consumption of young adults did not translate into consumption behavior of a sustainable nature. The curiosity regarding origin of the product and its composition turned out to be low, as was the feeling of responsibility for their own decisions. There was a tendency to expect the transition of responsibility to food producers and the institutional environment. Young adults pay special attention to food prices and easy access to shopping. Local marketplaces are a niche shopping place. The majority of food is purchased in large-area stores, where consumers are not informed about the place of origin of food. The respondents group is characterized by high outside-diagonality, solutions forcing more sustainable behavior, for example, the payment for plastic bags, the need for recycling of waste meet with wide acceptance. Originality/value: The research revealed enforcing proecological behaviors by institutions seems to be a more effective than building consumer awareness.
EN
The aim of this article is to analyse the professional activity and social engagement of young rural inhabitants with higher education and establish to what extent their activity is innovative. The article is based on qualitative research derived from 74 in-depth interviews with rural inhabitants aged 25-34 with higher education. As the research illustrates, innovativeness is present in the activities of few people. Innovativeness is correlated with originating from a particular village, having family social capital, experiencing city living and specific motivations accompanying the decision to live in rural areas.
PL
Artykuł mierzy się z problemem społecznej i politycznej aktywności polskich młodych dorosłych (osób między 18 a 25 rokiem życia). W tekście zostało podkreślone, że tytułowy problem powiązany jest z wieloma innymi istotnymi kwestiami, takimi jak przyszłość krajowego społeczeństwa obywatelskiego oraz perspektywy rozwoju kultury politycznej. Zasadnicze dane o społeczno-politycznej aktywności młodych Polaków przedstawione zostały na podstawie informacji z badań społecznych. Analiza ukazała niedostatek obywatelskiego zaangażowania w rozpatrywanej grupie wiekowej.
EN
The article deals with the problem of social and political activism of Polish young adults (people between 18 and 25 year of life). In text, it has been highlighted, that addressed topic is connected with many crucial issues, such as: the future of the domestic civic society and the prospects of the political culture. According to the human research studies, main data about activism of youth Poles has been presented. The scrutiny showed lack of civic engagement in analyzed age group.
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