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1 2013

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Planowanie w działalności rynkowej na przykładzie podmiotów logistycznych

Antczak S.

Zeszyty Naukowe AON

2013

nr 2(91)

216-242

As far as market activities are concerned, we deal with resolution of problems which arise in neuralgic areas (contacts, feedback) and are responsible for the flow of different kinds of resources (tangible and intangible). In most cases, logistic subjects, treated as formal organisations, take part in the process of solving them. These organisations must be managed to function properly in the market economy. Hence, the nature of management and implementation of its basic functions have been indicated in the paper. Particularly, the attention was paid to the planning as the basis for all activities by a formal organisation. Theoretical arguments have been supported by selected examples, connected, in many cases, with the activities of logistic subjects.