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Logistické parky a komunikačná politika logistic parks and communication policy

Cerejova T., Rostasowa M.

Logistyka

2007

nr 3

CD-CD

The paper deals with communication policy related to creation and building logistics parks and four main strategic approaches to logistics park implementation, e.g. political communication, information services, positive image creation and generation of feedback. Optimal communication campaign in logistics park has to contain: marketing communication plan, complete timetable of logistics and communication procedures and algorithms, news for media, target list of media agencies and bulletins, investment to speakers, effective measurement and evaluation of marketing communication results. The tactic approaches to implementation of logistics park are discussed too.