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Purpose: In recent years there has been a fundamental change in the approach to the issue of creativity in management. Therefore, a special role is seen in factors of the downstream environment as important determinants of organizational development. The main research problem, which is also the subject of the study, was to find out the relationship between the creative life orientations of the respondents and their relationship with the factors of the further environment determining the development of the organization. And the main goal of the research was: using scientific procedures and appropriate methodology, to learn about the external factors of the environment of creativity development determining the activities of the organization. Design/methodology/approach: The article reviews research on the impact of cognitive, theoretical and methodological issues, as well as empirical issues using Cudowska's (2014) survey questionnaire for determining respondents' life orientations and selected factors of the further environment. Findings: The results of this study illustrate the role of the determinants of the downstream environment and its impact on the development of creativity in organizations. Research limitations/implications: Despite the author's efforts to produce the article at the highest possible quality level, a few basic limitations should be mentioned. First, there is a geographical limitation. The article uses empirical data from a survey conducted in the West Pomeranian region and focused on people (working students) representing creative life orientations. The second limitation concerns the survey method. A third limitation is the one¬time nature of the study conducted. Originality/value: As a result of the literature and empirical research, the boundaries of existing knowledge on the impact of downstream environment factors on the development of organizations, including creativity, the importance of creativity as a resource was pointed out, especially when this factor is the main source of value creation, the factors stimulating and limiting the downstream environment for the development of creativity in the organization were identified, and areas of support were identified that should be of interest to managers at the national level, or locally.
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