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1
Content available Impact of social responsibility strategies on the perception of the exemplary organisation in global fashion industry
Barcik Agnieszka
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
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2024
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z. 191
41--61
EN
Purpose: Determining and discussing various strategies on social responsibility and their influence on the image of organization. Design/methodology/approach: The research method used in the paper is mainly a standardized survey conducted on the basis of a questionnaire containing closed and open questions carried out in two exemplary enterprises. The research process was also accompanied by analysis of source documentation. Findings: Research results verify research hypotheses formulated on basis of the paper’s objectives, enabling general conclusions. Research implications: Future research directions should focus on further, expanded research exploration in the area, taking into account various industries. Practical implications: The results of the research discussed in the paper have a number of practical implications mainly for the management staff in terms of use of social responsibility strategies. Social implications: Building awareness of social responsibility. Originality/value: The paper has cognitive value for the development of knowledge, science and quality in terms of social responsibility.
2
Content available Innovations in image creation and management – a case study of an entity from the TSL industry
Krawczyk Patrycja
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
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2020
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z. 149
351--359
EN
Purpose: Creation of image of an entity can happen as a result of unplanned activities or it may be the result of conscious creation. As we talk about innovation we have in our minds one of its four forms: technological, organizational, marketing and process. It means that creating the company's image enters into the trend of innovation. Cooperation within a TSL triad (transport, shipping, logistics) is a process which should also enters into the trend of innovation. Design/methodology/approach: In the first part of the paper the method of analysis of source materials will be used. In the further part a case study was used as a research method. An entity from the TSL industry will be analysed. Findings: Creation of the company's image is important. Marketing innovations based on digitization, social media or VR are necessary. Especially, they are very important for the highly globalized TSL sector. Changes in the field of digitization and the Internet go beyond the possibilities of legal regulations. It should be remembered that all changes bearing the risk marks simultaneously lead to development. Originality/value: The aim is to connect the three abovementioned areas (image creation, innovation, TSL industry) into one narrowly defined area of consideration.
3
Content available remote Kreowanie wizerunku jednostki w organizacji publicznej poprzez marketing personalny
Wereda W., Kresowska M.
Nowoczesne Systemy Zarządzania
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2011
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T. 6, nr 1
31--48
EN
The purpose of this paper is to present the knowledge in the scope of personnel marketing and the creation of individual's image as well organization's image on the example of the Police. Surveys conducted for giving the concrete form of theoretical assumptions revealed that attraction and retaining of loyal employees in the organization is a very difficult thing to achieve. Employees' involvement in the affairs of the organization and the implementation of employer's objectives in an effective way can be the product for the creation of the positive image of the individual in the organization and the organization itself.
4
Content available remote Wybrane aspekty kształtowania wizerunku Sił Zbrojnych RP
Lipińska J.
Zeszyty Naukowe AON
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2010
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nr 4(81)
277-296
EN
Creating the image of the 21st century professional army in Poland requires from their creators referring to immense achievements of the theory of organization and management, marketing in particular in this area. Methods and tools elaborated by public organizations are especially worth looking at. The possibility to take advantage of these achievements may allow creating a new more positive image of the army and its internal identity. The Armed Forces’ professionalization brings about the necessity of such changes. If we want to have efficiently operating armed forces, we need to employ appropriate workers. Moreover, correct relations with their environment will allow a better realization of tasks connected with security and defence of the state. The article presents the most important issues relating to shaping the image of a public organization and activities undertaken by the Ministry of National Defence for the Polish Armed Forces in this area.
5
Content available Wizerunek przywódcy w systemie totalitarnym, autorytarnym i demokratycznym. Analiza porównawcza
Potocki P.
Ekonomia i Zarządzanie
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2010
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Vol. 2, no. 2
61-90
EN
This article focuses on the relations between an image of a political leader and a type of a political system. The models of a political system were used to compare determinants and factors which have an influence on the process of image creation. This theoretical proposal is aimed at a description of the main social and political conditions of the image elements and political system's identity. The function of a leader's image for stability and development of the political system is different for each analysed political system, i.e. totalitarian, authoritarian and democratic systems. In the totalitarian system, the image of a political leader is a kind of communication tool for maintenance of the permanent social mobilization. In the authoritarian system, the process of the image creation allows a political leader to hold control over selected areas of social life. Finally, in the democratic system, a political leader uses his image to enter political and electoral market and establish stable position on them.
6
Kontakt - infolinia
Olędzka-Koprowska E.
Przegląd Komunalny
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2004
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nr 4
20-21
PL
Zarządzanie relacjami społecznymi odbywa się w oparciu o zróżnicowane instrumenty komunikacji z mieszkańcami. Jedną z powszechnie stosowanych technik jest obecnie infolinia - forma kontaktu zwrotnego umożliwiająca zaspokojenie określonych potrzeb informacyjnych oraz aktywne kreowanie wizerunku władz lokalnych.
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