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The challenges of digital marketing of food products towards the behavior of young consumers

Kawęcki Norbert

Nowoczesne Systemy Zarządzania

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2022

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T. 17, nr 2

47--58

EN

This article provides up-to-date information on the marketing of foods and non-alcoholic beverages to children and the changes that have occurred, focusing in particular on the major shift to digital marketing. It examines trends in media use among children, marketing methods in the new digital media landscape and children’s engagement with such marketing. It also considers the impact on children and their ability to counter marketing as well as the implications for children’s digital privacy. The aim of the article is to summarize the evidence on children’s exposure to food marketing in digital media and the persuasive power of that exposure’ overview international and national literature as well as to answer on questions regarding to frequency of using social media by children, methods used to track online and offline, influence of marketing on children exposure, impact of food marketing in social media for children and counter it and policies which should be implemented to protect children by food marketing.

PL

Artykuł zawiera aktualne informacje na temat marketingu żywności i napojów bezalkoholowych wśród dzieci oraz zmian, które zaszły, ze szczególnym uwzględnieniem istotnego przejścia na marketing cyfrowy. Pokazuje trendy w korzystaniu z mediów przez dzieci, metody marketingowe w nowym krajobrazie mediów cyfrowych oraz zaangażowanie dzieci w tenże marketing. Uwzględnia również wpływ na dzieci i ich zdolność do przeciwdziałania marketingowi, a także konsekwencje dla prywatności cyfrowej u dzieci. Celem artykułu jest podsumowanie danych na temat narażenia dzieci na marketing żywności w mediach cyfrowych oraz siły perswazyjnej tego narażenia, przegląd literatury krajowej i międzynarodowej, jak także udzielenie odpowiedzi na pytania o częstotliwości używania mediów socjalnych przez dzieci, metod do ich śledzenia zdalnie i niezdalnie, wpływu marketingu na ekspozycję dzieci, jak także marketingu jedzenia w mediach społecznościowych i przeciwstawianiu się temu zjawisku przez dzieci. Jaki ostatni problem artykułu są działania podejmowane w celu kreowania regulacji i przepisów wdrażanych by chronić dzieci przed marketingiem jedzenia.

2

Jedzenie, które nie kosztuje Ziemi

Więcławski Łukasz

Energia i Recykling : gospodarka obiegu zamkniętego

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2020

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nr 9

44-44

PL

London Waste and Recycling Board (LWARB) opublikował przewodnik opisujący praktyczne kroki, które warto podejmować w myśl zrównoważonego biznesu spożywczego. Przewodnik zatytułowany „Jedzenie, które nie kosztuje Ziemi” zawiera opinie szefa kuchni i prezesa SRA, Raymonda Blanca OBE, i jest wspierany przez szefów kuchni, takich jak Chantelle Nicholson i Tom Hunt, a także przedstawicieli wielu londyńskich pionierskich pubów, kawiarni, firm cateringowych i lokali. W przewodniku Blanc naciska na firmy spożywcze, by dążyły do „przyszłości żywności, która poprawia, a nie szkodzi środowisku, i która wydobywa maksymalną wartość z cennych składników”. Przewodnik określa, w jaki sposób obecny system żywności jest „niezrównoważony”, przyczyniając się do zanieczyszczenia powietrza i gleby, wyczerpania zasobów wód podziemnych i nieodnawialnych zasobów mineralnych, a także przyspieszając zmiany klimatu. Nalega też, aby firmy zaczęły funkcjonować w ramach gospodarki o obiegu zamkniętym, koncentrując się na siedmiu elementach, które są niezbędne do obniżenia śladu węglowego w branży spożywczej: żywność i napoje, zarządzanie obiektami, energia, materiały eksploatacyjne, woda, transport i pakowanie.

3

The effects of food and drink intake to driving performance: a systematic review

Sutalaksana Iftikar Zahedi, Pratama Gradiyan Budi, Yamin Putra Alif Ramdhani, Soetisna Herman Rahadian

Transport Problems

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2019

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T. 14, z. 1

5--12

EN

Human-related factors are considered to be the main cause of traffic incidents or accidents, causing 69.70% of the incidents. Several studies have been conducted to identify the relationship between drowsiness or fatigue and driving performance. Furthermore, a number of other studies not only discussed the symptoms causing drowsiness but also tried to investigate related factors that cause sleepiness or fatigue while driving. On the other hand, some discussed the quantity and quality of sleep as well as food and drink intake before and while driving. This systematic review, which is based on the PRISMA method, aims to map previous studies that investigated the effect of different food/drink consumption, either taken prior to driving or while driving, on the on-road driving characteristics of drivers. Furthermore, this article is expected to serve as a reference for further research that could potentially contribute to minimizing driving errors that lead to incident or accident. From 1871 articles screened, 7 studies related to food/drink intake and driving performance were reviewed. On the basis of the existing studies, no real evidence showing the presence of the association between food intake and the monotony of the road to decrease the driving performance has been found; therefore, further research is needed.

4

Comparison of the water footprint in Poland and Ukraine

Panasiuk D., Suduk O., Miłaszewski R., Skrypchuk P.

Ekonomia i Środowisko

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2018

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nr 4

112--123

EN

The aim of the article is to compare the indices of water resources in Poland and Ukraine. The water footprint is an instrument which allows to link the consumption of water resources with the consumption of goods. The blue water footprint shows the consumption of water for production of goods, the green – the use of rainwater in agriculture and forestry and the gray – the amount of water necessary to assimilate pollution. Poland and Ukraine have different climates. The north-western part of Ukraine has a climate similar to Poland, i.e. moderate continental with an annual rainfall of 600 mm/ yr. Southern Ukraine is a grassland plain with warm continental and marine climate and an annual rainfall of 300 mm/yr. This generates a greater need of water for Ukrainian agriculture. The green footprint of Ukraine (2302 m3/cap/yr) is twice as high as that in Poland (1121 m3/cap/yr). As a result, the total water footprint of Ukraine (2881 m3/cap/yr) exceeds the total water footprint of Poland (1503 m3/cap/yr). Analysis of “virtual water” indicates that the total net export of water from Ukraine is 282 m3/cap/yr. At the same time, the net import of water to Poland amounts to 147 m3/cap/yr.

5

Evaluation of final buyers expectations to new food products

Białoskurski S.

Acta Innovations

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2015

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no. 15

35--44

EN

The article presents the problem of new food products in the context of their evaluation in terms of the expectations of final buyers. The author of the article has performed a comparative analysis of food products currently offered against the expectations of final buyers. In addition, the research made it possible to ascertain the characteristics new food products should have in order to better meet the needs of food buyers. In this way, the article outlines potential directions of the activities of providers in shaping new food products. The research was carried out among Polish final food buyers. The research sample included two selected voivodeships (Lubelskie and Mazowieckie).

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Kinetics and thermodynamics of gossypol extraction from defatted cottonseed meal by ethanol

Devesh K. S., Sharma S. K., Sambi S. S.

Polish Journal of Chemical Technology

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2012

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Vol. 14, nr 2

29-34

EN

Gossypol is polyphenolic aldehyde, a toxic substance naturally present in cotton plant to protect it from insects, pests and diseases. Maximum gossypol is concentrated in the seed. After extraction of oil from the cottonseed, the defatted cottonseed meal which contains both the gossypol and proteinous matter is left behind. A number of attempts have been made using different solvents to extract gossypol from the seeds. However, all these efforts have remained in the realm of academic activity only as none of them could be commercialized. If a pilot plant or commercial scale plant is to be developed then the data on the kinetics and thermodynamics of the extraction process is required. In this study ethanol has been used as the solvent at temperature below 323K for removal of gossypol from the defatted seed. This study finds the effects of parameters viz. temperature, solvent to solid ratio (SR) and extraction time on the gossypol extraction efficiency. The data obtained are used to establish the kinetics and thermodynamics of the extraction process.