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Student internships as a tool for assessment of the employer brand

Wawer Monika

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 158

663--677

EN

Purpose: At present, one of the most important challenges faced by employers is to find, employ and retain talents. Attracting the best interns can be the way of creating the company’s brand as an attractive employer for Generation Z. The management of an internship programme with good preparation can strengthen the employer’s brand from the close supervision of engaged mentors and managers. The aim of the research is to identify the impact of the assessment of the internships carried out by students on their perception of the employer brand. Design/methodology/approach: The survey has been conducted in Poland in the period 2019-2021 among 789 full-time students in different fields of study. The paper presents a quantitative analysis of the obtained data in the cross-section of the respondent's study level (bachelor’s and master’s). The theoretical part of the article explained the essence of employer branding in a contemporary organisation and the meaning of internships as an employer branding tool for Generation Z. Findings: The answers of respondents reveal that the overall assessment of the internship affects their willingness to work at the given company and to recommend the company to others. The experiences gained during the internship, mentors involvement, and the way the internships are prepared and carried out by the company, have an impact on the assessment of the employer brand and influence the decision of Generation Z to participate in recruitment processes in this company as well as the selection of this employer as the future workplace. Research limitations/implications: The size of the surveyed group does not allow for the formulation of general conclusions. However, the obtained results may be the basis for further in-depth studies on the problem. Similar research could be conducted to establish the opinion of employers and university representatives with a broader consideration of other variables. Practical implications: The conclusions of the study will deliver the enterprises valuable information about the importance of internships for the acquisition and retention of future employees from Generation Z, and building the employer brand in the labour market. Originality/value: The obtained results allowed to fill the research gap concerning the perception of the representatives of Generation Z regarding the student internships in the context of the assessment of employer brand.

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Doświadczenia firmy Becker-Warkop z wdrażania ciągników akumulatorowych

Budniok T., Żyrek L., Lubryka J., Łukaszczyk Z.

Systemy Wspomagania w Inżynierii Produkcji

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2018

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Vol. 7, iss. 1

172--180

PL

W artykule autorzy przedstawiają doświadczenia z wdrożenia opracowanej przez firmę Becker-Warkop sp. z o.o. rodziny ciągników akumulatorowych wraz z innowacyjną technologią mobilnego oświetlenia stacji osobowych i materiałowych wraz z trasą podczas przejazdu. W ramach referatu zostało przedstawione rozwiązanie techniczne wraz z jego możliwościami konfiguracyjnymi oraz doświadczenia z wdrożeń.

EN

In the article the authors present their experience with the implementation of the battery monorail CA-190 developed by Becker-Warkop sp. z o.o. together with the innovative technology of mobile lighting of passenger and material stations together with the route during the journey. The paper presented a technical solution with its configuration capabilities and experience from implementations.

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Modern Technologies in the Engineer Academic Teaching for the Transport Infrastructure Engineering Course

Surowiecki A., Zieliński M.

Logistics and Transport

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2014

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Vol. 24, No. 4

77--80

EN

The proposal of introducing new technologies in the engineer academic teaching for the transport infrastructure engineering run at the International University of Logistics and Transport in Wrocław since 2012 is presented. The attention was given to the two main issues: − improvement of attraction and effectiveness of professional internships, − introduction of digital tools in education of transport infrastructure engineers. The collaboration with research institutes and rail and road authorities in to order to realize master’s theses is proposed. The procedure of realization of the master’s thesis is analysed. The e-learning ideology was presented, in particular: the service system, the participants of e-learning system, authorization of participants, kinds of didactic materials and the manner of their preparation, the kinds of courses and evaluation systems (tests, analysis of tasks, and also the manner of assessment of participants activity, by means of e.g. a questionnaire). Special attention was give to didactic staff’s participation in courses on methods and techniques of distance education.