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1 ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes
1 Scientific Papers of Silesian University of Technology. Organization and Management Series
1 Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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Developing a competitive advantage by Cash & Carry wholesalers on emerging markets the case of Poland

Śmigielska Grażyna, Orzeł Karolina

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 202

565--589

Purpose: The idea of the paper came from the observation that small wholesaler managed by Portuguese - Eurocash has been able to capture most of the segment of “mom-and-pop” and middle-sized Polish stores. Its sales have been growing when at the same time the global company MAKRO Cash & Carry, which as a first mover was very successful, is losing the market. So, the attempt has been made to analyze Eurocash success in the framework of existing theories of developing competitive advantage on international markets. Design/methodology/approach: The concepts of dynamic capabilities and entrepreneurship theory are shortly described due to the fact that they were found out as the most appropriate to discuss the issue of gaining competitive advantage on Polish wholesale market. The longitudinal case study, in which international strategies of MAKRO Cash & Carry and Eurocash are compared, is presented Findings: Dynamic capabilities are path dependent so when the company wants to sustain advantage on the foreign market characterized by a different structure than is prevailing in its other international markets it could face problems. Such a market is the chance for the entrepreneur which sees the market opportunities and could size them. Originality/value: Paper contributes to the theory of international entrepreneurship showing that that entrepreneurs could be successful on foreign emerging markets using knowledge learned when their domestics markets were exposed to similar changes. It shows how wholesalers and small shops could successfully compete on FMCG market in contemporary economy, characterized by the growing role of networks.

Cross-border cooperation of enterprises: essence and significance

Kuzmin O., Kravchenko I.

ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes

2014

Vol. 3, No 2

35--40

In the last decade the development of cross-border cooperation in the context of economic integration and internationalization processes becoming increasingly import ant for Ukraine, which follows the Western vector of integration. Systematic development of cross-border cooperation is not possible without considering all of its components and levels. The article highlights a vision of complicated economic phenomenon – the cross-border cooperation of enterprises, which combines the two important economic categories – cross-border cooperation and entrepreneurship by its self. There considered the fact that cross-border cooperation is an important tool for economic development and competitiveness increase of enterprises, located in border areas.