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The role of corporate social responsibility in development of communication with external stakeholders and environmental protection – an example of a telecommunications company

Szopiński Wiesław, Kawa Marta, Surmacz Tomasz

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2021

z. 152

209--217

Purpose: The concept of CSR is one of the most important topics from the point of view of both scientific research and companies’ actions. Although corporate social responsibility seems to be common practice, however in many cases, these are often one-time actions aimed at building firms’ image. The paper tries to look at this issue from a perspective of a telecommunications company. Design/methodology/approach: Secondary sources of information were used as well primary ones, obtained by the means of direct interviews conducted in a company providing telecommunication services, using an independently prepared, unstructured questionnaire as the research tool. The data obtained was analyzed using the inductive-deductive method. Findings: The CSR initiatives undertaken by the studied company proves that it develops good, long-term relations with its stakeholders such as suppliers and business partners, clients as well as the local government. The corporate social responsibility is incorporated in company’s organizational culture and it cannot be treated as one-time, ad-hoc events which is quite common for other companies. Originality/value: The analyzed company was not previously studied in terms of CSR activities. The paper can be useful for stakeholders, especially the local government as it can see the firm’s strong commitment to the development of the social, the economic and the natural environment of the region.

Relacje szkół wyższych z interesariuszami zewnętrznymi. Konwent jako organizacja pomostowa

Piotrowska-Piątek A.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2014

z. 76

167--178

Niniejszy artykuł nawiązuje do toczącej się wśród badaczy i osób pełniących funkcje zarządcze w szkołach wyższych dyskusji na temat relacji szkół wyższych z interesariuszami zewnętrznymi. W artykule, na podstawie studiów literaturowych, obowiązujących aktów prawnych oraz badań własnych (analiza dokumentów), Autorka próbuje odpowiedzieć na pytanie czy konwent – ciało kolegialne w strukturach szkół wyższych w Polsce - może pełnić rolę tzw. organizacji pomostowej pomiędzy uczelnią a regionalnym otoczeniem społeczno-gospodarczym.

This article refers to the ongoing discussion among researchers and persons discharging managerial functions in the institutions of higher education on the relationship between universities and external stakeholders. The author, based on study of literature, existing legislation and own researches (analysis of documents), tries to answer the question – whether the convent – collegial body in structures of universities in Poland – can fulfill the role of, so called, bridging organization between university and the regional socio-economic environment.