Wyniki wyszukiwania - BazTech

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Network externality effects on behavioral intention to use consumer internet of things among urban citizens in Indonesia

Subiyakto A’ang, Nurrachman Gifari Reihan, Nuryasin Nuryasin, J.M. Muslimin, Yuniarto Dwi, Kartiwi Mira

Management Systems in Production Engineering

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2023

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nr 2 (31)

223--229

EN

One of the most popular technologies is the internet of things (IoT). It refers to the number of users and penetration in the industry (I-IoT) and consumer (C-IoT) sectors. The previous studies indicated that the usage rate of the C-IoT is outperforming the I-IoT worldwide. However, the contrary indication occurred in Indonesia. Among developing countries, the spending level of IoT in Indonesia is significant, but the use level of the technology is less developed. This survey study purposed to predict what factors influence the behavior intention to use C-IoT. The researchers extended the unified theory of acceptance and use of technology (UTAUT) model by adopting the network externality aspects. Around 400 valid data were collected from urban communities in the six most populous provinces in the country. The scholars used the partial least squares structural equation modeling (PLS-SEM) method using SmartPLS 3.3 in the data analysis stage. The findings expressed that the number of users and social influence factors are not influential factors influencing behavior intention to use IoT. Besides that, the UTAUT model extension may also be one of the theoretical references for future similar studies. Practically, the findings may also be one of the considerations for the stakeholders of C-IoT implementation in Indonesia.

2

Users’ adoption intention to use wealth tech services : toward an insight into users in Ha Noi and Ho Chi Minh City during Covid-19 and beyond

Le Ha Anh, Do Phuong Thanh, Vu Thu Ha, Nguyen Huong Ly, Trinh Ngoc Tam Anh, Tran Thi Bich Hanh

Annals of Computer Science and Information Systems

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2022

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Vol. 34

131--137

EN

This paper seeks to identify and evaluate the factors influencing the adoption of Wealth Tech services in Hanoi and Ho Chi Minh to provide insights into the intention of Vietnamese users to use Wealth Tech services post-Covid-19. This study proposes an integrated model of Technology Acceptance Model 2 (TAM 2) and Unified Theory of Acceptance and Utilize of Technology 2 (UTAUT2), which incorporates determinants such as Intention to Use (IU), Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Government Support (GS), Financial Health (FH), Financial Literacy (FL), Perceived Risks (PR), and Brand Image (BI). The results of an online survey of 157 Vietnamese users reveal substantial connections between Performance Expectation (PE), Effort Expectation (EE), Social Influence (SI), Government Support (GS), Financial Health (FH), and Brand Image (BI) and the intention of users to use Wealth Tech services. However, the impacts of Perceived Risks (PE) and Financial Literacy (FL) are not statistically significant. A regression analysis was performed on two sample groups, current and future users. This study contributes to the literature by incorporating models to explore Vietnamese users' intention to use Wealth Tech services. In addition, the findings offer Vietnamese Wealthech service providers fresh insights for thriving in this uncertain world. Further research is suggested to examine the adoption model of Wealth Tech services.

3

Factors affecting the decision on the use of electronic wallet by people in Danang city

Trinh Le Tan, Huynh Kim Mai Thy, Nguyen Kim Minh Khoi, Ho Ngoc Trinh, Chau Thi Tuyet Chi, Nguyen Vu Luan

Annals of Computer Science and Information Systems

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2022

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Vol. 34

263--273

EN

The trend of non-cash payments is increasing in popularity; yet, the limited number of e-wallet users in Danang City is due to numerous barriers. This study intends to identify the elements that affect people's behavioral intentions to use e-wallet in Danang. The research employed both qualitative and quantitative methodologies. For qualitative study, we utilized grounded theory, which is comprised of seventy prior studies; for quantitative research, 204 respondents in Danang City, who are users of the e-wallet program, responded to the structured questionnaire. Perceived simplicity, perceived usefulness, perceived security, social impact, attitude, and enabling conditions are all put to the test. Intentions to use an electronic wallet are heavily influenced by five factors: simplicity of use, security, usefulness, social impact, and enabling conditions. The study explores potential variables that influence e-wallet usage intentions and presents an integrated framework for this aspect. Thus, it becomes a reliable resource for future research. The findings of this study will help e-wallet providers increase e-wallet usage.

4

Behavioral intention of young consumers towards the acceptance of social media marketing in Emerging Markets

Thao Nguyen Thi Phuong, Anh Nguyen Van

Management

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2020

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Vol. 24, no. 2

69--93

EN

The study identifies the factors that influence marketing through social media of users in the Vietnam market, conducted through qualitative and quantitative methods. The research results show that Intention to use social media marketing is directly affected by Attitude towards advertisement and Attitude to electronic words of mouth. Additionally, perceived usefulness, Search Level and Perceived risk are factors that directly affect Attitude towards advertisement. Whereas, material condition and perceived usefulness are factors that affect Attitudes towards electronic words of mouth. This study also provides some implications for marketers through social networks to increase the confidence and effectiveness of marketing campaigns and programs through this channel.