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Shaping the image as a management instrument in the contemporary enterprise

Wereda Wioletta, Zacłona Tomasz

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2020

z. 145

597--611

Purpose: The main aim of the article is to identify the image-building process in the organization as a management instrument, from a theoretical standpoint, as well as from the practical one, based on initial research among top-level and middle-level managers from Polish collective accommodation facilities. Design/methodology/approach: The present article is both theoretical and empirical. To achieve the goal adopted in the article, a survey aimed at managers of selected tourist accommodation establishments was conducted. Findings: The research confirmed the established thesis that respondents' awareness of the treatment of image formation as a management instrument is quite high. In addition, empirical material indicates that the researched managers state that the strategic objective of managing the organization should be to build a positive image in the eyes of its stakeholders. The majority also say that the organization's image is its strategic resource and a factor of competitive advantage of the enterprise on the market, but on the other hand, the financing of image-building activities is, according to respondents, a waste of money. Research limitations/implications: The performed studies, due to their limited scope, cannot be used for generalizations and are treated by the authors themselves as pilot studies. The research covered three regions: southern, eastern, southwest. This choice was due to the personal availability of tourist managers of accommodation facilities located in these parts of Poland. As a result of the research, 112 correctly completed questionnaires were collected, which were used for analysis and inference. In the future, a similar research is planned to be done across Poland. Practical implications: Based on the literature analysis and completed studies, the authors formulated recommendations for the managers of tourist accommodation facilities. Social implications: The research might exert influence on organizational behavior of tourist accommodation establishments in building their image through effective internal and external communication. Originality/value: The originality of the article is expressed through a subjective and objective scope of the study of image creation practice as a management instrument in tourist accommodation establishments.

The evaluation of the influence on the environment as an instrument of sustainable development management

Nowak M. J.

Ecological Chemistry and Engineering. S

2014

Vol. 21, nr 1

155--162

The procedure of assessing the project’s influence on the environment during which, inter alia, the compliance of the implemented project (eg concerning technical infrastructure, linear investments, or processes that affect the forms of nature) with the requirements of the environmental protection is verified, constitutes an environmental management instrument. Especially the environmental authorities leading or consulting this procedure may apply different limits and concepts of the action. At the same time they are limited by legal determinants. The aim of this article is to identify the most significant organizational problems that have arisen during the application of this procedure at the level of regional directors of environmental protection throughout the country. As a part of the study to fulfill the aim of the research, an analysis of all cases conducted by them was carried out. This led to a dispute and a consequence in the form of an appeal against the issued decision on the environmental conditions and the outcome of the appeal by the Director General of Environmental Protection. This article has verified the substantive scope of the issues, the ways to resolve conflicts and their impact on the regional and national development. Based upon these results, the proposals for changes of the environmental management system have been formulated.

Procedura oceny oddziaływania przedsięwzięcia na środowisko, w trakcie której między innymi weryfikowana jest zgodność realizowanego przedsięwzięcia (np. dotyczącego infrastruktury technicznej, inwestycji liniowych czy też procesów wpływających na formy ochrony przyrody) z wymogami ochrony środowiska, stanowi instrument zarządzania środowiskiem. Zwłaszcza organy ochrony środowiska, prowadząc lub konsultując niniejszą procedurę, mogą stosować zróżnicowane ograniczenia i koncepcje działania. Jednocześnie są ograniczane uwarunkowaniami prawnymi. Celem artykułu jest określenie najważniejszych problemów organizacyjnych, które pojawiły się przy okazji stosowania tej procedury na szczeblu regionalnych dyrektorów ochrony środowiska w całej Polsce. W ramach realizacji celu badań dokonano analizy wszystkich spraw przez nich prowadzonych, które wywołały spór i konsekwencje w postaci wniesienia odwołania od wydanej decyzji o środowiskowych uwarunkowaniach i rozpatrzenia odwołania przez Generalnego Dyrektora Ochrony Środowiska. W artykule zweryfikowano zakres przedmiotowy i merytoryczny spraw, sposób rozwiązania sporów oraz ich wpływ na rozwój regionalny i krajowy. Na podstawie otrzymanych wyników sformułowano propozycje zmian systemu zarządzania środowiskiem.