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Design for Innovation for Automotive Industry

Okulicz K.

Machine Dynamics Research

2014

Vol. 38, No. 4

33-42

The paper gives some recommendations to the design process targeted onto a new, innovative technical product. Changes in fields of applied design methods, organization structures in the R&D departments have been discussed as well as market analysis aspects concerning technical product innovation. The responsible R&D division, in close collaboration with commercial departments and company management has to monitor relevant innovative trends and anticipate future market requirements. It has to be a “bottom up” process, where efficient communication and understanding within the company staff would shape its innovative profile.