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1 Olko Sławomir F.

1 2022

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Strategic initiatives in balanced scorecard

Olko Sławomir F.

Organizacja i Zarządzanie : kwartalnik naukowy

2022

nr 1

77--89

Introduction/background: The Balanced Scorecard (BSC) uses strategic initiatives as the primary means of implementing the strategy and achieving the strategic objectives. Although initiatives are crucial to implementing the strategy, the academic literature on them is scarce. Most BSC publications deal with strategic goals, metrics and indicators (including KPIs - key performance indicators). There is variety of methods to identify and evaluate strategic initiatives depending on the type of organisation, its size and other situational features. Aim of the paper: The aim of the paper is to present the essence and a role of strategic initiatives in implementing organisation strategy. Moreover, different practical approaches are presented and discussed on the basis of the selected cases. Based on the cases described, a general typology of strategic initiatives was proposed. Materials and methods: In the paper, the critical literature review is used to determine the theoretical understanding of strategic initiatives supporting strategic management process using BSC. Case studies of four selected organisations are used to present the practical aspects of strategic initiative. Results and conclusions: As a result, the paper shows the links between BSC strategic initiatives and project management. Different types of strategic initiatives and three levels of strategic initiatives in organisations were identified and discussed. The proposed typology allows us to reflect on strategic initiatives from a broader perspective.